When Referral-Based Businesses Meet Search-Based Customers: What South American Clinicians Need to Know About International Marketing
Over the past several months, I have spoken with and conducted outreach to hundreds of healthcare...
South Korea's Healthcare Model – What a Regulated Private Market Gets Right (and Wrong)
What makes analyzing international health systems so worthwhile? Each nation masters distinct...
From Tourist to Long-Term Client: How Argentine Psychologists Can Use SEO to Reach an International Market
Recently, I have heard from several Argentine psychologists who developed international clientele...
The Conversation Should Not Start Over When the Customer Changes Channels
I recently contacted a bilingual psychologist in Chile after finding her through AI-assisted...
The U.S. Patient Is Not Sue-Happy. The U.S. System Is Fragmented, Defensive, and Strangely Bad at Holding Anyone Responsible.
There is a revealing paradox in U.S. healthcare and mental health care. The United States has built...
I Taught a South American Psychologist About Bilingual U.S. Citizens. She Immediately Tried to Poach Me.
I recently had one of the most humorous, awkward, uncomfortable, and revealing experiences I have...
When Free Education Becomes Free Relational Labor Across Cultures
Working across countries has made me increasingly aware that businesses and consumers can have very...
The Two Days It Took to Lose Me: What Happened When I Tried to Contact a South American Psychologist
I want to describe something that happened to me directly, as a patient, because it illustrates a...
Spanish SEO for Clinicians: How to Attract U.S. Spanish-Speaking Patients in 2026
Spanish SEO for clinicians is highly overlooked. While competition for English-language healthcare...
"Just Remember Me:" Why WhatsApp Alone Cannot Carry Your Business
A pattern has appeared often enough in my outreach to South American clinicians that it is worth...