What Is a Positioning Statement in Marketing for Clinicians? (And Why 'Dietitian Near Me' Won't Work Abroad)
What is a positioning statement in marketing for clinicians? It's the one sentence that tells the...
Medical English Courses that Genuinely Prepare You for the U.S. Market
Certain Medical English courses are of a higher quality than others. While most of them focus on...
How to Automate WhatsApp for Clinic Operations: The Affordable Tech Stack South American Clinicians Need in 2026
You're a South American clinician, and you're great at what you do—perhaps even world-class. You...
Learning Across Borders – What Korea and Colombia Can Teach Each Other (and the US)
The main reason why I study healthcare systems internationally is because progress rarely comes...
When Healthcare Stops Being Local, What Patients and Clinicians Can Learn From a Global Virtual Care Market
Most of us learn how healthcare works without ever being formally taught. We learn simply by being...
Thyroid Medication Recall: What the FDA's Highest-Risk Warning Means for You
This week's headlines probably made your heart race if you take thyroid medication for an...
Email Marketing for Doctors Reaching US Audiences
Email marketing for doctors should help people understand a clinician's expertise, receive relevant...
AI Made Products Easier to Build, But It Did Not Make Entrepreneurship Less Risky
Recently, I spoke with a founder who did not understand what I meant by the "pre-marketing" phase...
Colombia's Generalist Model – Seeing the Whole Patient
Colombia offers an interesting lesson on medical education structures. Over 6,300 general...
Too Many Ideas: Cognitive Load, "Resistance," and the Discipline of Testing What Works
We are living in an era of ideas. Everyone has one. AI can now generate a hundred more ideas before...